When facing a complex project that needs multifaceted research, we turn to the most in-depth methods. We employ a segmentation of target audiences, search for insights, monitor the brand health and perform analytics based on the client's customer relationship management (CRM) systems.
We hold foresight sessions with our clients to be able to plan for the future. We help our clients' teams develop trend-watching skills and formulate several possible scenarios for the selected niche. We use methods proven to be effective by major global companies Shell and Apple, and international consulting firms such as McKinsey, Boston Consulting Group and Deloitte.
Trend-hunting is one of our core competencies. For the most ambitious projects we collect the newest cases from all around the world and compile them in trend books that are easy to use.
We provide the full picture of the market by performing:
• cabinet research,
• trend analysis,
• market overviews,
• interviews with industry experts.
We perform these overviews in-house and in collaboration with specialist companies. We provide our clients with a full portfolio that has all the necessary information for an informed decision on investing and developing a further project strategy.
Market and competitor analysis