Strategies
Concepts
Trends
We develop innovative strategies and vibrant concepts that work
10
Years
92
Cities
550
Projects
About us
Our portfolio comprises more than 550 projects, in 92 cities, throughout Russia, the CIS, UAE, UK and beyond.
Most of our clients are now at the top of their respective markets, setting trends that shape the future of their sectors.
Our experts are highly skilled in working with major international companies. They constantly monitor the emerging trends, both globally and locally, to maintain their competitive edge.
One of the main benefits of working with us is speed. We develop most of our strategies within 3−5 weeks.
We employ either our own strategic planning methodology or a methodology commonly used by large international corporations.
Our attention to detail in our guidelines allows our clients' teams to bring these strategies to life with their own resources.
Most of our clients are now at the top of their respective markets, setting trends that shape the future of their sectors.
Our experts are highly skilled in working with major international companies. They constantly monitor the emerging trends, both globally and locally, to maintain their competitive edge.
One of the main benefits of working with us is speed. We develop most of our strategies within 3−5 weeks.
We employ either our own strategic planning methodology or a methodology commonly used by large international corporations.
Our attention to detail in our guidelines allows our clients' teams to bring these strategies to life with their own resources.
Charge
for success!
Projects
choh
Lucia
shokoladnista
Simple
gazpromneft
prostaya eda (simple food)
zotmann
lavka
polyana delivery
products
CONCEPT
DEVELOPMENT
We develop concepts for restaurants, hotels and tourist destinations.
strategic
consultancy
We utilize our unique methodology for developing successful company strategies. Let's take a look at these various strategies in detail.
To perform a full audit, we analyze the business from the inside, study the external conditions for it and search for solutions to make the company more effective.
REBRANDING
AUDIT AND
and trends
Analytics
We prepare all the analytics needed for a successful project launch.
We help brands make their marketing consistent and controllable. We teach our clients to track the effectiveness of each instrument, and provide recommendations for strengthening the marketing team.
SYSTEM
MARKETING
Consulting support,
project support.
project support.
SUPPORT
How we work
03
30 days of consulting support included in any project!
Support and consulting your team
01
To solve one problem, we spend 2−3 days "in the fields" together with your team. For example, a new concept working group takes 2 working days, and a development strategy working group takes from 3x days.
Working group with your team
инструкций
instructions and
action, plans, manuals,
preparation of detailed
of detailed action
02
A couple of weeks - and the roadmap is in your hands!
concept presentations
Preparation of detailed action plans, guidelines, instructions and concept presentations
Team
Anna Kolosai
Head of international projects, senior consultant, EMBA.
Alena Sapunova
Conceptologist, culture code specialist.
Duccio Orlandini
R&D consultant with over 25 years of experience in gastronomy and food tech.
Natalia Zhiltsova
Financial director, financial consultant.
Inna Antipova
Consultant, project coordinator
Nadezhda Kucher
Retail Division Partner. An expert in business development and operational efficiency, specialist in hybrid formats, key strategist for infrastructure projects.
Olga Tarabrina
Creative strategist at Like4Like and guest author at the GFT trend-hunting agency.
Irina Orlandini Avrutskaya
Founder of Like4Like and the trend-hunting agency GFT.
Olga Maltseva
Executive Director, project manager, territory development consultant.
Svetlana Knyazeva
Partner of the franchising direction. An expert on business development, building and managing franchise networks.
Alexandra Chufarina
Сonsultant on franchise audit.
Natalia Volkova
R&D consultant.
Team
Lilia Kovalchuk
Partner at LastMile company.
Instructor at Novikov Business School.
Former head of delivery services at chains: Shokoladnitsa, Coffee House, Easy Pub, Menza.
Instructor at Novikov Business School.
Former head of delivery services at chains: Shokoladnitsa, Coffee House, Easy Pub, Menza.
Lyudmila Elmakova
An expert in the field of financial audit of operational activities.
Narine Arsenyan
Сoncept chef.
reviews
Irina Avrutskaya and her team helped us in developing the product strategy and local marketing system. With their help, we now launch new products in our markets faster and better. We have also created an action guide for our local marketing staff. This has resulted in increased ROI from Dodo Pizza regional activities.
Mikhail Chernyshev
Сustomer Happiness Director, Dodo Pizza
We have been working with Like4Like for about three years. During this time, we have developed brand platform, prepared local marketing guide, marketing calendar, content strategy, relaunched e-commerce, designed CRM solution and loyalty program. And even launched sales of our franchises! We are now fully equipped!
Roman Oreshkin
Executive director, MYBOX
With Irina Avrutskaya's team, we developed a brand platform for my restaurant chain. It came out very constructive and very clear. Finally, everything was put on the shelves, there was an understanding of the strategy and tactics of the project's future development. Together we also created my newest concept — seafood fast casual Okhotka.
Anna Akulich
Owner, Chiho Chinese chain of restaurants and Okhotka
Head of Novikov Business School
Head of Novikov Business School
I have never seen such efficiency! These guys are ready to work 24/7. I can say with absolute certainty that Like4Like team is exactly the people I can trust when I need advice. As a restaurateur, I get a lot of new ideas from them!
Sergei Mironov
Owner, Meat & Fish upper casual restaurant chain
The CRM strategy allowed us to collect data and manage our guest database! The marketing calendar and local marketing guide has helped synchronise managing all marketing and communication channels. Thanks to Irina and the team, we have a reliable system now!
Vadim Bortnik
Owner, FreshLine chain of sandwich bars
Our work with Irina and her team has always been professional and very highly qualified. Clear setting of goals, a well-thought-out and effective algorithm of actions. Results have met our expectations. And the deadlines were executed sharply. My best recommendations!
Kirill Pogodin
founder, Catering Consulting
Irina and her team has helped to systematize our thoughts into a clear vision. Now I know exactly where I and my team are heading and what indicators we are looking to achieve.
It helped me identify my personal goals, understand with whom I will move forward and how to better assess the potential of people in our company!
It helped me identify my personal goals, understand with whom I will move forward and how to better assess the potential of people in our company!
Evgenia Kachalova
Bazar Family, founder
The team deep dives into problems and creates out-of-the-box effective solutions that work for the region. We got maximum support and assistance during the entire project implementation path, new insights and competencies — and this is a very incomplete list of what we received as a result of the collaboration! We have been charged for success! And I'm confident it'll last! With Like4Like we rebranded our biggest chain Papa Beppe's, revitalised a Georgian restaurant Sachmenli and opened a new exciting gen-Z concept named Avo.
Vyacheslav Kurapov
Group executive director, Papa Beppe's
Irina and the team have conducted analysis, created new concepts, brand platforms and content strategies for our brands as well as our group's corporate strategy. Like4Like team has been fully involved in all processes while implementing and launching our new restaurants or rebranding existing ones, they helped and guided the local marketing team. They gave us simple and clear actionable algorithms that help achieve goals. We are sure we'll have many more cool projects together!
Roman Vavilin
Founder, Polyana Group
Our workshops and constant communication with Like4Like helped us not just to implement a marketing strategy, but also to acquire marketing research skills. During the work, Like4Like got a whole team on board: a menu-engineering specialist, bar manager, photographer, designer.
Thanks to Irina, we’ve hired a professional marketing director. And now we are fully equipped!
Thanks to Irina, we’ve hired a professional marketing director. And now we are fully equipped!
Delmar Family, co-founder
Anfisa Mikhailova
Together with Irina’s team, we have developed a new format of the canteen with elements of free-flo and food market. The concept went with a bang: we have been implementing it through our chain for three years now and everyone likes it!
United Catering Group, Member of the Board of Directors
Denis Berlev
We didn't just want to build a hotel; we were inspired by the idea of creating a House with History. Fortunately, we had previously worked with Irina on another project, so we didn't question who would provide us with a roadmap.
Irina and her team visited our sunny region and, in my opinion, instantly grasped the Essence of our Home.
Thank you to the wonderful Like4Like team for guiding us, capturing all our dreams and desires into a comprehensive concept.
We worked together in 2021
Irina and her team visited our sunny region and, in my opinion, instantly grasped the Essence of our Home.
Thank you to the wonderful Like4Like team for guiding us, capturing all our dreams and desires into a comprehensive concept.
We worked together in 2021
Project supervisor
Kalimat Magomedova
Irina and her team helped us transform "Shokoladnitsa" into something new and successful. Something that would evoke fond memories for both the current adult generation and the youth.
Given the vastness of our chain, we implemented the updates gradually. Yet, within the first few months of even partial implementation, we observed an increase in financial metrics.
Given the vastness of our chain, we implemented the updates gradually. Yet, within the first few months of even partial implementation, we observed an increase in financial metrics.
Oleg Podgorny
CEO of the "Shokoladnitsa" chain
We took a meticulous approach to selecting a partner and analyzed over 10 proposals before deciding on Like4Like.
In collaboration with the Like4Like team, we developed the gastronomic strategy for the resort.
As a result of this collaboration, a document was presented that outlined the objectives and ideology of the resort's gastronomic content, as well as detailed steps to achieve the desired vision. Furthermore, together with the Like4Like team, we developed a concept for a new restaurant on Mount Akhun, Sochi.
We highly appreciate the team's work and can recommend them to colleagues. We would especially like to highlight their speed, attention to detail, and proficiency in modern tools such as foresight planning technology and niche trend identification.
In collaboration with the Like4Like team, we developed the gastronomic strategy for the resort.
As a result of this collaboration, a document was presented that outlined the objectives and ideology of the resort's gastronomic content, as well as detailed steps to achieve the desired vision. Furthermore, together with the Like4Like team, we developed a concept for a new restaurant on Mount Akhun, Sochi.
We highly appreciate the team's work and can recommend them to colleagues. We would especially like to highlight their speed, attention to detail, and proficiency in modern tools such as foresight planning technology and niche trend identification.
Yana Perepechaeva
CEO of the Resort
The project turned out to be fantastic and took off like a rocket.
We've done a great deal of collaborative work with Irina's team and the 'Zotman Pizza' team, and this project is of significant importance to both our collaboration and us.
We've done a great deal of collaborative work with Irina's team and the 'Zotman Pizza' team, and this project is of significant importance to both our collaboration and us.
Dmitry Zotov
Chef and Co-founder of 'ZOTMAN PIZZA'
We were fortunate to collaborate with Like4Like and Irina Avrutskaya at the beginning of 2021. Together with our team, Irina developed our growth strategy.
We received a thoroughly developed document outlining our mission, values, goals, and objectives. I particularly want to emphasize how the Like4Like team managed to deeply immerse themselves in our specific nature, understanding our strengths and weaknesses. As a result, the strategy truly resonated with 'us', rather than being a mere outsider's perspective with general recommendations.
We received a thoroughly developed document outlining our mission, values, goals, and objectives. I particularly want to emphasize how the Like4Like team managed to deeply immerse themselves in our specific nature, understanding our strengths and weaknesses. As a result, the strategy truly resonated with 'us', rather than being a mere outsider's perspective with general recommendations.
Larisa Nevidaylo
Co-founder of the 'Maxim' Restaurant Holding"
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