Launching a business in a new market is a complex task that is solved with a combination of market surveys, analytics and teamwork on possible hypotheses. We begin by working with local expert on learning about the financial, operational and technical features of operation in the new market. Then we study the statistical data and market trends, and prepare a competitor analysis in the chosen niche. Finally, together with our clients' teams, we set strategic goals, choose an approach and a target product, and formulate a detailed development plan.
Together with our clients we work on shaping the vision, values and mission of their companies. We define the target audience for the business and define the desired skill set for staff members to facilitate the hiring process. We define the big idea behind the business and describe its unique features and advantages that need to be strengthened to stand out from the competition. Those fundamentals are crucially important for building a strong brand to attract like-minded people to become part of the team.
Our work starts with analyzing competitors and establishing the general goal for the business: studying the main problems at the moment, evaluating the strengths and perspectives for the future. Then we shape the map of the business: we evaluate all business assets and their structure, and we analyze the financial reports and the structure of the network of all suppliers and partners. Then we define the development strategy, considering the main targets, potential markets and new business areas that will most probably provide a higher turnover and will take the business to another level.
The next important step – and our strong competence – is studying and perfecting the business model.
Our experts formulate the recommendations on correcting the model, such as:
• developing business-to-business and business-to-consumer sales channels,
• choosing the most relevant marketing channel,
• defining the HR strategy,
• determining ways of implementing technology for maximum process optimization,
• defining the main tasks for the financial department,
• shaping the key tasks for retail strategy.
After developing the plan, we present our clients with a detailed proposition for implementation.
Business development strategy
For major chains in traditional retail, hotel and restaurant segments we create development strategies based on the location and choice of formats. For each format we detail the specifics of business development. These strategies may be developed for one brand or multiple brands within one business.
We begin the development of the franchising strategy by positioning the business on the market and defining or creating the unique selling franchise propositions for its products and technologies. Then we define the desired scale and geography for expansion, the approach to choosing franchisees and the financial conditions for purchasing the franchise. Then we design a program for control and support, list the requirements for services and equipment, and establish the main requirements for business processes. Our team shapes a comprehensive plan for efficient promotion on the franchise market.
Just like any other strategy, the development starts with evaluating competitors and defining the distinctive competitive advantages of the business. After working with the competitive landscape we define the desired positioning and the strategic goals within the given time frame.
The delivery development plan is created for five main areas:
• product development,
When developing the strategy for delivery, we pay close attention to the details of the consumer experience, such as packaging and courier uniforms. Our team also develops a strategy for promoting the delivery service both online and offline, as well as the guidelines for collecting and working with feedback.
We believe that knowing the company's competitive advantages on the market and shaping a clear positioning are the foundation for building a successful marketing strategy. To develop a solid foundation for marketing, we carefully study the company's target audience, make a thorough comparison with the main competitors and, if needed, we make changes to the product. We also provide written recommendations for key messages and choose the suitable communication channels.
The financial strategy is an integral part of the overall corporate strategy. Preparing it allows us to shape the company’s vision for the future, solidify the overall goals, ensure the efficient use of resources and define the economic basis for investments. After setting the financial goals we create a monitoring system to make sure the targets are reached within the proposed timeline.
We develop a packaged solution for investors, including:
• evaluating the attractiveness of a territory for local residents and tourists,
• assessing the administrative risks for opening in this territory,
• defining the stakeholders of the project and their overall goals.
We use information provided by the ministries of tourism and economic development, as well as experts in ecology, history and cultural heritage. This detailed approach enables us to create an optimal model for the use of territory, and define and minimize potential risks. We offer several conceptual strategies for further development and a brief for developing the project's master plan.
Strategy for new territories / Best Use
Product quality and range are crucial for increasing sales and maintaining stable company development. We analyze the sales of a restaurant or retail project, consider what competitors are offering, and examine the key trends and opportunities for implementing new technologies. Then we propose a plan for introducing new products or making changes to the existing assortment. We also work on critical aspects of sales: packaging and merchandise.
Having a relevant business model is a necessary condition for sustainable development. In the past few years, due to digitalization, the hybridization of industries and overall global instability, traditional business models have lost their relevance and can no longer provide high turnovers. We use the Gassman and Osterwalder approaches, combined with our unique methodology, to radically revise and rebuild existing business models.
Developing or redefining a business model