• An expert with 17 years of experience in developing store concepts, strategies and positioning, layouts and rezoning, graphic enhancements, branding and rebranding for retail chains, optimizing retail concepts and spaces.
Irina Bolotova
  • Strategic Management (Specialist)
  • Merchandising Strategy (SEGOS, France)
  • Coaching, EQ - management (Specialist)
  • RUDN, Public Relations
  • MGUP named after Fedorov. Publishing Business and Editing
  • Food: Chizhik, Pyaterochka, Perekrestok, Hyper Globus, Gulliver, Alleya, Komandor, Samberi, Begemot, Magnum Cash and Carry, Nikolaevsky, Sputnik, Lyuks.
  • Non-food: MTS, Askona, Family Room, PARRA, Baucentr, Megastroy, Drogeri Soiuz, Tsirkul, Lamel, Radov, Munich Department Store.
  • Newsmaker for "Kommersant," "Vedomosti," author of articles, speaker at trade conferences: BBCG, Russian Retail Week, Brand Building, HouseHold Expo, World Food, ProdExpo, InterSharm, Prezentika, Green Retail-2022.