Restaurants and cafes
An in-depth study of the location, its context, and its significance is the groundwork for each concept. Furthermore, we form the foundation of the future business, including its vision, values and mission, we identify rational and emotional advantages of the future project, set ourselves apart from competitors, and help develop a financial model. For each concept, it is important to create a composite audience portrait and find the audience’s complaints and requirements. Once the brand platform is built, we set out the marketing mix (7P), give references on the interior, kitchenware and service features and draw up a menu matrix for the kitchen and bar. We also give suggestions on marketing and working with feedback from guests.