Team | Alena Sapunova

Marketing system

cultural code

Concept Development

Analytics and trends

Audit and rebranding

products

Conceptologist, culture code specialist.
Alena has over 13 years of experience in the hospitality sector and over nine years in marketing.
Alena is skilled in launching projects, full cycle, from the conceptual idea to opening and operating a business. Former brand manager and marketing director at Berёzka Group (Nizhny Novgorod) led by Monica, Franky Bar, Negroni Bar & Enoteca, and Cousteau restaurant brands. She specializes in developing concepts, rebranding strategies, as well as culture code and project auditing.

competencies

Alena Sapunova

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