• Conceptologist, culture code specialist.
  • Alena has over 13 years of experience in the hospitality sector and over nine years in marketing.
  • Alena is skilled in launching projects, full cycle, from the conceptual idea to opening and operating a business. Former brand manager and marketing director at BerŅ‘zka Group (Nizhny Novgorod) led by Monica, Franky Bar, Negroni Bar & Enoteca, and Cousteau restaurant brands. She specializes in developing concepts, rebranding strategies, as well as culture code and project auditing.
Alena Sapunova