Founder of Like4Like and the trend-hunting agency GFT. Alumna of the Skolkovo management school and the THNK School of Creative Leadership (Amsterdam). In 2018-2022 curator of the marketing and business development branch and the innovation school at Novikov School of restaurant business.
Former marketing and business development director at Uley Catering Group, Papa John's Pizza (Russia and CIS), TGI Friday's (Russia, CIS and Eastern Europe), and Costa Coffee. Author of the bestselling book "Battle for the Guest: Strategies and Tactics of Restaurant Marketing." Co-author of "120 Local Marketing Tools. Battle on Home Turf."